Colgate Active Salt
The ad of Colgate Active toothpaste has a boy who is traveling in a train and suddenly he gets a toothache and from no where this reporter comes into the compartment asking him-"Kya aapke toothpaste main namak hai?" does your toothpaste have salt in it? Weird isn’t it???
The concept of asking does your toothpaste have salt is good but why to scare the hell out of the person. The main question is from where does this reporter comes and how does she comes to know that someone has a toothache. Is it that he is a big personality or when the person has a toothache the whole world is watching him??? Why would a reporter report about an unknown person for having a toothache? Even the other ad of the same product has a boy sitting in a restraunt and the same thing follows. Eventhough it leaves people with the question of wether does your toothpaste have salt in it but it surely is very funny. I think it could have been a better one.
